A tough battle for survival has been raging among paper manufacturers for some years now. Price has been the prime weapon here, with only the lowest-cost suppliers likely to survive. 

In this testing market environment, CPH Chemie + Papier Holding opted to pursue a forward strategy. Eight years ago the Lucerne-based industrial group invested some CHF 470 million in a state-of-the-art paper machine to achieve cost leadership in the sector. The 200-year-old family concern then had to wait until more and more competitors dropped out of the market and the prices of newsprint and magazine paper returned to more stable levels. 

You can view the full article (in German) in PDF form here