Strategy
CPH Group is a leading and focused industrial company in its global niche markets in the field of pharmaceutical packaging and specialty chemicals. Its two business divisions maintains its own market operations, and is among the top three providers in its specific sales market.
Our vision
CPH Group is a growth-focused industrial company with corporate divisions that operate independently in the market. Exemplified by technological leadership and innovative products, CPH Group offers its customers clear added value and occupies a leading position in its market segments.
Mission
The employees of the various business divisions at the locations worldwide are guided by shared values. These corporate principles are summarized in our mission statement. They describe our goals, how we treat each other and how we think and act.
The mission statement of the CPH Group can be found here.
Strategy
CPH Group comprises the two divisions Zeochem (chemistry) and Perlen Packaging (packaging). They have both carved out leading positions in attractive global niche markets and follow a clear differentiation strategy based on customer proximity, high-quality products and continuous innovation. Zeochem and Perlen Packaging rank among the top three in their markets worldwide.
Current strategic thrusts:
- Top three in attractive niche markets: CPH Group focuses on international growth markets offering high customer benefits.
- Global megatrends driving growth: CPH Group focuses its business activities on markets with above-average growth potential. The most important value drivers are the long-term megatrends “health & demographics” and “energy.”
- Expanded market position in growth regions: Given the lower growth potential offered by the European markets, CPH Group is focusing on growth markets outside Europe and in emerging markets.
- Strategic investments: Zeochem and Perlen Packaging are planning further strategic investments to strengthen their position in the growth markets of Asia and Latin America.
- Financial strength: CPH Group has a strong balance sheet and achieved an average annual sales growth of 5.9 % over the past five years.
- Attractive medium-term targets: CPH Group aims to achieve annual sales growth of 5 to 8 %, EBITDA margins of 16 to 18 % and free cash flow margins of 8 to 10 % before acquisitions
- Customer-centric innovation: The continuous improvement of product, process and service quality is one of the crucial factors in upholding a strong competitive position in the target markets with high-quality products.
- Sustainable corporate governance: Long-term value creation at CPH Group is rooted in responsible corporate governance.
Further explanations of the strategy and its implementation can be found in the Annual Report.
Brand strategy
Each business division is active in its market under its own consistent brand. Both divisions have been well established as “Zeochem” and “Perlen Packaging” for several years now as reliable business partners in their target markets. The CPH Group, the Group’s holding company, is not operationally active, but serves as an umbrella brand towards stakeholders, particularly investors.
The brands of CPH Group
