Strategy
CPH is a group of internationally active industrial companies. Its two business divisions maintains its own market operations, and is among the top three providers in its specific sales market.
Our vision
The CPH Group is a diversified, well-balanced and profitable industrial company with business units that operate independently in the market. Thanks to its technological leadership and innovative products, the Group offers its customers clear added value and thus occupies a leading position in its relevant market segments. The Group further focuses on markets that permit sustainable profitable growth.
Mission
The employees of the various business divisions at the locations worldwide are guided by shared values. These corporate principles are summarized in our mission statement. They describe our goals, how we treat each other and how we think and act.
Here you will find the Mission Statement of the CPH Group AG.
Strategy
The Chemistry and Packaging Divisions have an international presence and pursue a strategy of differentiation, exploiting growth potential through innovation, global expansion and constant enhancements of their profitability. The Paper Division operates in a fiercely competitive market, and strives to achieve and maintain cost leadership in its sales markets of Switzerland and adjacent border areas.
Current strategic thrusts
- Expand capacities outside Switzerland to reduce the proportion of Swiss-franc costs.
- Expand in the growth markets outside Europe.
Further explanations of the strategy and its implementation can be found in the Annual Report.
Brand strategy
Each business division is active in its market under its own consistent brand. Both divisions have been well established as “Zeochem” and “Perlen Packaging” for several years now as reliable business partners in their target markets. The CPH Group AG, the Group’s holding company, is not operationally active, but serves as an umbrella brand towards stakeholders, particularly investors.
The brands of CPH
